eh777 Privacy Policy

1 Introduction

This Privacy Policy ("Policy") describes how eh777 ("we," "us," "our," or "eh777") collects, uses, stores, discloses, and protects the personal information of individuals ("User," "you," or "your") who access or use the eh777 online casino and sports betting platform available at https://eh777.app.

eh777 serves Pakistani players and is committed to handling personal data with transparency, care, and in accordance with applicable data protection principles. This Policy should be read alongside the eh777 Terms & Conditions, which are incorporated herein by reference.

By registering an account with eh777, depositing funds, or otherwise using the eh777 platform, you acknowledge that you have read and understood this Privacy Policy and you consent to the collection and use of your personal data as described herein. If you do not agree to this Policy, you must not use the eh777 platform.

2 Personal Data We Collect

eh777 collects personal data from Users through several channels, including registration forms, KYC verification submissions, payment transactions, platform usage, and communications with our support team. The categories of personal data collected include:

2.1 Registration Data: When you create an eh777 account, we collect your full legal name, date of birth, mobile telephone number, chosen username, and password (stored in hashed, non-recoverable form).

2.2 Identity Verification (KYC) Data: To comply with age verification and anti-money-laundering (AML) obligations, eh777 may collect your National Identity Card (CNIC) number, scanned or photographed copies of your CNIC, a selfie or facial photograph, and proof of address documentation. This information is used exclusively for verification purposes.

2.3 Financial Data: We collect information relating to your deposits and withdrawals, including the payment method used (e.g., JazzCash wallet number, Easypaisa mobile number, HBL, UBL, Meezan Bank, or Bank Alfalah account details), transaction amounts, dates, and reference numbers. Full payment credentials (e.g., complete bank account numbers) are handled directly by the relevant payment provider and are not stored on eh777 servers.

2.4 Transactional and Betting Data: We maintain records of all bets placed, games played, casino sessions, account balance changes, and bonus transactions associated with your account.

2.5 Technical and Usage Data: We automatically collect certain technical information when you access the platform, including your IP address, device type and model, operating system, browser type and version, pages visited, session duration, and clickstream data.

2.6 Communications Data: If you contact eh777 support via live chat, email, or any other channel, we retain records of those communications for quality assurance, dispute resolution, and regulatory compliance purposes.

3 How We Use Your Personal Data

eh777 uses the personal data it collects for the following purposes:

• To create, maintain, and administer your eh777 account, including processing login authentication.
• To process deposits and withdrawals in PKR via your selected payment method (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah).
• To verify your identity and age in compliance with KYC and AML obligations applicable to gambling platforms.
• To provide the sports betting, live casino, and slot game services you have requested, and to settle bets and game outcomes correctly.
• To enforce responsible gaming obligations, including monitoring for signs of problem gambling and administering deposit limits, cool-off periods, and self-exclusion requests.
• To detect, investigate, and prevent fraud, money laundering, and other unlawful activity on the platform.
• To communicate with you regarding your account, including security alerts, transaction confirmations, and support responses.
• To send you promotional communications where you have provided consent or where a legitimate interest applies, in each case subject to your opt-out rights.
• To analyse platform usage and improve the eh777 user experience, including testing new features and diagnosing technical issues.
• To comply with applicable legal and regulatory obligations, including responding to lawful requests from law enforcement and regulatory authorities.

4 Legal Basis for Processing

eh777 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to provide you with the services you have requested under the eh777 Terms & Conditions, including account management, payment processing, and game settlement.
• Legal Obligation: Processing required to comply with applicable laws, including AML regulations, age verification requirements, and responses to lawful requests from authorities.
• Legitimate Interests: Processing for fraud prevention, platform security, abuse detection, and improvement of platform services, where those interests are not overridden by your data protection rights.
• Consent: Processing for direct marketing communications, where you have provided explicit consent. You may withdraw consent at any time by contacting eh777 support or updating your account communication preferences.

5 Data Sharing & Disclosure

eh777 does not sell, rent, or trade your personal data. We may share your personal data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate data protection obligations:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah receive transaction data necessary to process your deposits and withdrawals.
• Identity Verification Providers: Third-party KYC service providers who assist in verifying your identity and CNIC documentation. These providers are bound by strict data processing agreements.
• Game Software Providers: Certified casino and slot game providers may receive session identifiers and bet data necessary to operate their games within the eh777 platform. They do not receive your full personal profile.
• Fraud Prevention Services: Third-party services engaged to assist in detecting and preventing fraud and suspicious activity on the platform.
• Law Enforcement & Regulatory Authorities: Where required by applicable law, court order, or lawful regulatory direction, eh777 will disclose personal data to competent authorities. eh777 will, where legally permissible, notify the User of such a disclosure.
• Corporate Transactions: In the event of a merger, acquisition, or sale of all or substantially all of eh777's assets, personal data may be transferred to the successor entity, subject to equivalent data protection standards.

6 Data Retention

eh777 retains personal data for as long as is necessary for the purposes for which it was collected, taking into account applicable legal, regulatory, and operational requirements:

• Account Data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, in compliance with AML record-keeping obligations.
• KYC Documentation: Retained for a minimum of five (5) years from the date of verification, as required by applicable financial crime regulations.
• Transaction Records: All deposit, withdrawal, bet, and game records are retained for a minimum of five (5) years from the date of each transaction.
• Support Communications: Retained for a minimum of three (3) years from the date of the communication, or longer where the communication relates to an ongoing dispute or investigation.
• Technical and Usage Data: Typically retained for up to twelve (12) months, after which it is anonymised or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with eh777's internal data retention procedures.

7 Cookies & Tracking Technologies

The eh777 platform uses cookies and similar tracking technologies to operate the platform and improve the user experience. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for platform operation, including login session management, security, and the proper functioning of the cashier. These cookies cannot be disabled.
• Performance & Analytics Cookies: Used to understand how Users interact with the platform, which pages are visited most frequently, and where technical errors occur. This data is used in aggregated, anonymised form.
• Preference Cookies: Used to remember your language preferences, display settings, and other personalisation options.

You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the eh777 platform. eh777 does not use advertising or cross-site tracking cookies.

8 Data Security

eh777 implements technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the eh777 platform.
• Encrypted storage of passwords using industry-standard one-way hashing algorithms.
• Restricted access to personal data on a need-to-know basis, with access controls and audit logging.
• Regular security assessments of the platform infrastructure.
• Two-factor authentication (2FA) available to Users for account login, strongly recommended for all registered accounts.

Notwithstanding these measures, no system of data transmission or storage can be guaranteed to be completely secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, eh777 will take prompt action to contain the breach and will notify affected Users and relevant authorities as required by applicable law.

9 Your Data Rights

Subject to applicable law and regulatory limitations, you have the following rights in relation to your personal data held by eh777:

• Right of Access: You may request a copy of the personal data eh777 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data in certain circumstances, subject to legal retention obligations (for example, AML record-keeping requirements may prevent immediate deletion of transaction records).
• Right to Restriction: You may request that eh777 restrict its processing of your personal data in certain circumstances while a dispute or request is being resolved.
• Right to Object: You may object to processing of your personal data based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact eh777 support at [email protected]. Please include your registered username and a clear description of your request. eh777 will respond within a reasonable timeframe, and in any event within 30 days of receipt of a verifiable request.

10 Children's Privacy

The eh777 platform is strictly for individuals aged 18 and above. eh777 does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on eh777, please contact us immediately at [email protected].

11 Marketing Communications

eh777 may send you promotional communications, including information about bonuses, new game releases, PSL betting promotions, and other offers, via SMS or email, where you have consented to receive such communications during registration or have not opted out.

You may opt out of marketing communications at any time by contacting eh777 support at [email protected] or by updating your account communication preferences from the account dashboard. Please note that transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — are not marketing communications and cannot be opted out of while your account remains active.

eh777 will not send marketing communications to Users who have self-excluded from the platform.

12 Third-Party Services

The eh777 platform integrates third-party services including payment processors (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah), certified game providers, and identity verification services. These third parties operate under their own privacy policies and terms of service. When you interact with a third-party service through eh777 — for example, when initiating a JazzCash deposit — your interaction is subject to that provider's terms as well as these eh777 policies.

eh777 is not responsible for the privacy practices of third-party services and recommends that you review the privacy policies of any third-party service provider whose services you use in connection with your eh777 account.

13 Policy Updates

eh777 reserves the right to update this Privacy Policy from time to time to reflect changes in legal requirements, platform features, or our data practices. The current version of the Policy will always be available on this page, with the "last updated" date clearly displayed at the top.

Where changes are material, eh777 will provide notice via the platform or by notification to your registered mobile number. Continued use of the eh777 platform after the effective date of an updated Policy constitutes acceptance of the revised terms. If you do not agree to the updated Policy, you must discontinue use of the platform and may request account closure.

14 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data by eh777, please contact us using the following details: